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Independent Games Summit: Building The 'SkateBIRD' Brand In Layers


Want to know how a game like SkateBIRD gets made? Think it was all pre-planned? HAH. No. Come and learn about marketing-first development, and how we took what was initially a single-person game and, based on community response, gradually scoped it up to a larger game- all the while laying down deals and picking marketing venues so that we knew we'd launch already profitable. Half SkateBIRD post-mortem, half hopefully useful information you can use to plan your own expanding next game, come and experience the joy of what it's like to develop and market a game rapidly expanding beyond your faintest experience while falling backwards down the stairs.

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