GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Art Direction Summit: Finding Your Game's Art Style On The Cheap
In this talk, Fighting Chance's art director Josie Devora aims to solve the struggle of finding your game's art style and voice through a considered, methodical, and affordable approach. Utilising research, tools, and a competitive analysis to other games in the space, you will find the core strengths of your game and truly narrow in on what makes your game stand out. nnThe talk will go over how to build effective discovery boards on Pinterest, how to utilise AI art to draw inspiration, as well as the creation of a competitive analysis document to help position your game. All of this culminates in building concept art that outperforms other kinds of discovery, and helps reinforce your game's core strengths.
Did you know free users get access to 30% of content from the last 2 years?