The Number One Educational Resource for the Game Industry
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Overview:
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For something that is so appreciated by the game community, memes sure do scare a lot of folks when they're combined with marketing. However, in this talk, attendees will learn that integrating memes into marketing can be a very effective and profitable way to reach consumers. By figuring out how to safely include them into various brands, it becomes easy to generate considerable revenue. Nathalie Puchalski, Lead Community Manager at Behaviour Interactive, will also touch on the fact that it is very simple to adapt this model to the size of the studio. As a 20-person studio, developing a high-cost trailer is not always the right way to show your game to the world for the first time. Memes, however...
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