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Validate, Hype, Release: A Strategic Approach To Reduce Your Next Game's Risk to Flop
Maintaining an indie studio is a tough challenge. With roughly 1,000 games launching on Steam every month, it's just too easy to be overlooked. After releasing two profitable PC games and gathering 500,000 wishlists for their upcoming game. The Wandering Village, Stray Fawn Studio has identified the approaches that are crucial to their success. In this talk, Philomena Schwab, Co-Founder and Game Designer at Stray Fawn Studio, shares her studio's best practices to validate interest in a project early on, build up hype around the game, and finally focus momentum at launch. Join Philomena in the dissection of strategies related to crowdfunding, social media, social news, community building, and events.
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