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|Session Name:||The Importance of Responsible AI in the Game Industry (Presented by Microsoft)|
|Speaker(s):||Haiyan Zhang, Kate Rayner, Daniel Kluttz, Shannon Liao|
|Company Name(s):||Microsoft, The Coalition, Microsoft, Games Journalist|
|Track / Format:||Business & Marketing|
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|Overview:||Today we sit at the precipice of a new era where AI is becoming a defining technology of our time. It has long been a core element of game design, and with new natural language models, we will soon see the emergence of more intelligent and dynamic NPCs. But that's just the beginning. Imagine the creative possibilities that could be unlocked as we leverage AI automation. Increased accessibility for players, safer player communities, greater production velocity, dynamic player onboarding, real-time adaptive difficulty, supercharged UGC... AI could be transformative. It could also introduce serious risk and must be handled carefully. Navigating this transition requires a responsible approach to ensure players, processes, and people are protected and set up to thrive. This panel will dive into the role that AI has played in game development historically and examine Microsoft's notion of responsible AI. Join Haiyan Zhang, GM of Gaming AI at Microsoft, and panelists as they discuss innovations made possible by AI today and peek into the future of what tomorrow holds.|