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Independent Games Summit: Make the Trailer Before the Game: A Marketing First Way to Prototype


Why wait until the game is deep in production before you think of its first trailer? Thinking about what a trailer for your game will look like when you're at the prototyping phase can be an effective lens through which you can assess the appeal and viability of a game idea and show it to collaborators and business partners. Prolific game trailer editor Derek Lieu will share step-by-step instructions and best practices for conceiving game ideas via mockup trailers. More than just speculation, the talk will feature insight and hands-on knowledge from game developers who've used a trailer-first method of prototyping ideas and how it helped them make and market their games.

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