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The Number One Educational Resource for the Game Industry

Session Name:

Building Growth Through Partnership: A Practical Avia Playbook for Brand + Performance on Meta (Presented by AviaGames)

Overview:

This session is about the operating model behind brand + performance. Avia and Meta will share a practical playbook for partnership-led growthhow teams co-define objectives, co-build creative, and run a shared testing and learning cadence so brand storytelling and UA execution work as one system. Attendees will walk away with an actionable framework for aligning stakeholders, accelerating iteration, and improving efficiency through a consistent measurement mindset.

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  • Game Developers Conference 2026
  • Ping Wang
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  • Benny Chu
  • Meta
  • David Cheang
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