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The Number One Educational Resource for the Game Industry

Session Name:

AI Executive Panel: Using Agentic AI to Understand Your Players and Provide Hyper-Personalized Experiences (Presented by EPAM)

Overview:

At GDC 2025, EPAM brought together a diverse group of industry experts to explore the rapidly evolving role of AI within the gaming industry. In this executive panel, experts will discuss how to leverage agentic AI and massive real-time player data to gain deeper insights into player behavior and preferences, enabling hyper-personalized gaming experiences and marketing that drives engagement and loyalty. Learn how cutting-edge AI technologies are reshaping player experience, from dynamic in-game content tailored to individual players to personalized support and adaptive storytelling. Hear from industry leaders as they share exclusive insights, real-world case studies and actionable strategies to implement AI-driven player 360 and personalization in games. This session offers a glimpse into the future of game development and the real-world impact it will have in 2026, empowering you to stay ahead in the rapidly evolving gaming landscape.

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