You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name Digital Evolution Accelerates: The Rise of "Smart" TV
Speaker(s) Paul Nowosad
Company Name(s) TransGaming
Track / Format Business & Marketing

Remember the days when you owned a television for years and years? Ever since the advent of large-format flat screens, it seems that technical innovation and heightened manufacturer competition have driven down prices and shortened lifecycles of America's favorite and most prolific home appliance. Today, a confluence of new TV technologies  - built-in internet connectivity, atural-motion control devices, built-in processing power, and software to support digital "app" distribution - promises digitally direct access to 230 million consumer living rooms by 2014. But is the future really here today? In this discussion, the early successes in this space talk about why this is "real" this time, and not the vaporware promises of past ITV directives, and the real opportunity and challenges faced today and in the future for games on connected TV's.

GDC Europe 2011

Paul Nowosad


free content

Business & Marketing

Business & Marketing

UBM Tech