|Session Name||Digital Evolution Accelerates: The Rise of "Smart" TV|
|Track / Format||Business & Marketing|
Remember the days when you owned a television for years and years? Ever since the advent of large-format flat screens, it seems that technical innovation and heightened manufacturer competition have driven down prices and shortened lifecycles of America's favorite and most prolific home appliance. Today, a confluence of new TV technologies - built-in internet connectivity, atural-motion control devices, built-in processing power, and software to support digital "app" distribution - promises digitally direct access to 230 million consumer living rooms by 2014. But is the future really here today? In this discussion, the early successes in this space talk about why this is "real" this time, and not the vaporware promises of past ITV directives, and the real opportunity and challenges faced today and in the future for games on connected TV's.