|Session Name||Full Immersion: Taking Your Game Everywhere|
|Speaker(s)||Cody Bye, Donovan Duncan, Mark Kern, Erik Olsen, Gordon Walton|
|Company Name(s)||ZAM, Curse, Red 5 Studios, Bioware, Playdom|
|Track / Format||Customer Experience|
One of the most undervalued areas in online gaming is what players do outside of their actual in-game experience. How can gaming companies motivate their players to interact with or think about their game while they're at work? Traveling? Commuting?