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Session Name Full Immersion: Taking Your Game Everywhere
Speaker(s) Cody Bye, Donovan Duncan, Mark Kern, Erik Olsen, Gordon Walton
Company Name(s) ZAM, Curse, Red 5 Studios, Bioware, Playdom
Track / Format Customer Experience
Overview

One of the most undervalued areas in online gaming is what players do outside of their actual in-game experience. How can gaming companies motivate their players to interact with or think about their game while they're at work? Traveling? Commuting?

One answer to that question is out-of-game resources that allow players to explore areas of their game world and plan their progression even when they're surfing the web on their mobile phone. This panel focuses on the need for these out-of-game resources and how developers should consider designing their upcoming MMO or online game for this sort of experience.

GDC Online 2011

Cody Bye

ZAM

Donovan Duncan

Curse

Mark Kern

Red 5 Studios

Erik Olsen

Bioware

Gordon Walton

Playdom

free content

Customer Experience

Business & Marketing


UBM Tech