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Session Name Community Management Best Practices from the Console Side
Speaker(s) Kellie Parker, Stan Press, Kathleen Sanders
Company Name(s) SEGA of America, ASTRO Gaming, Microsoft Studios
Track / Format Customer Experience
Overview

Community management is a growing discipline across all gaming companies. Community managers blend customer service, marketing, public relations, and relationship management techniques to engage customers and create loyalty. Navigating these ever-changing waters can be tricky, but the presenters are here to help! Learn from these experienced gaming community managers from the well established console side of the industry on how to connect with your consumers, effectively leverage social media for campaigns, and deal with the haters. There will be time for questions, so ask away!

GDC Online 2011

Kellie Parker

SEGA of America

Stan Press

ASTRO Gaming

Kathleen Sanders

Microsoft Studios

free content

Customer Experience

Business & Marketing


UBM Tech