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Session Name Dragon Age Legends' Road to 100k Likes
Speaker(s) Ethan Levy
Company Name(s) BioWare San Francisco
Track / Format Customer Experience
Overview

We live in a new world where borders between game developers and their players have broken down, where a Like can be more valuable then an ad campaign and where your fans can literally reach you 24 hours a day. In this metrics driven talk, Dragon Age Legends' producer Ethan Levy explains the successes and failures of the game's innovative pre & post launch social marketing strategy. From its MMO style Closed Beta program, to its fully animated trailer, to getting a Facebook game front paged on IGN, Dragon Age Legends was a game of firsts in the social gaming space.

GDC Online 2011

Ethan Levy

BioWare San Francisco

free content

Customer Experience

Business & Marketing


UBM Tech