You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name Data Mining and Machine Learning Applications in Blizzard Online Games
Speaker(s) Greg Ashe
Company Name(s) Blizzard Entertainment
Track / Format Customer Experience

Data mining and machine learning are becoming essential tools for helping game companies deliver the most epic entertainment experiences possible. This talk will cover a variety of techniques used by Blizzard Entertainment's Business Intelligence team to help developers understand the types of gamers who are playing Blizzard games and how those players are spending their time in game. Particular focus will be placed on techniques used to segment players into play style archetypes and how these archetypes differ across regions.

GDC Online 2011

Greg Ashe

Blizzard Entertainment

free content

Customer Experience

Business & Marketing

UBM Tech