You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

Free to Play Game Metrics for Beginners

Overview:

ARPU, CAC, eCPI, LTV. Be honest: Have you found yourself sitting in a bunch of GDC sessions wondering what all these crazy acronyms mean? This talk is intended to provide basic information for folks moving from the packaged goods side of the game business in to online. The most frequently used web business metrics will be discussed and defined with the goal of giving attendees unfamiliar with those concepts a foundation for learning more. This talk is meant for beginners -- those with experience making social or free to play mobile game are unlikely to learn anything new. But if you're keen for a refresher, feel free to join!

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2012
  • Dan Fiden
  • Signia Ventures
  • free content
  • Business and Marketing and Management
  • Business & Marketing
members only icon