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Session Name Cross-Platform Games Monetization in Western and Emerging Markets (Presented by Digital River)
Speaker(s) Peter Warman
Company Name(s) Newzoo
Track / Format Monetization
Overview

Where to go next? The explosive global growth of online, mobile and social gaming has dramatically increased the potential routes game companies can take to acheive success. Do I extend my successful game or IP to new platforms, or do I localize it and focus on conquering new regions? Or both? What does cross-country, cross-platform market data from 13 countries tell me about my monetization opportunities? Peter Warman, CEO and co-founder of Newzoo, a market research and consulting firm focused on the games industry, will match fresh market data and views on the future with solutions to common challenges to make your life a little easier.

GDC 2012

Peter Warman

Newzoo

free content

Monetization

Monetization


UBM Tech