As game developers, we're used to the idea of optimizing software to maximize machine performance. But what happens when your organization isn't fast enough? Or when it takes too many people too much time to try out a new platform, idea, or business model? The solution is to optimize your technology, not only for performance, but for flexibility, expressiveness, and sustainability. Drawn from Double Fine's experience of transforming from a two-games-per-decade studio into a prolific, multi-platform company, "Ideas per Second" discusses specific techniques for building software and cultivating teams that are both fast and flexible.