You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name Monetization Lessons from Asian Free-To-Play Games
Speaker(s) Tom Nichols
Company Name(s) Aeria Games & Entertainment
Track / Format Free to Play & New Game Business Models
Overview Free-to-play MMO game monetization differs significantly between games from Western and Asian developers. Western developers have focused primarily on limited monetization systems, striving to achieve a harmonious game balance for free players and spenders. Asian developers have focused on selling power through gear and weapons enhancements, resulting in much higher ARPU, but sometimes creating a perception that the games are pay-to-win. This presentation explains how Asian free-to-play MMOs drive such high monetization, and discusses the issue of selling power vs. achieving proper game balance.

GDC Next 2013

Tom Nichols

Aeria Games & Entertainment

free content

Free to Play & New Game Business Models

Business & Marketing

UBM Tech