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Session Name Should I Pay or Should I Go? Consumer Attitudes on F2P and Alternative Payments
Speaker(s) Robert Crawford, Andre Machicao
Company Name(s) Frank N. Magid Associates, Visa Inc.
Track / Format Free to Play & New Game Business Models
Overview Bob Crawford, vice president of research at Frank N. Magid Associates, along with Andre Machicao, general manager of PlaySpan (Visa's virtual goods monetization platform), will present extensive findings from a series of Magid studies conducted on virtual goods and free-to-play market trends. Findings will include demographic data regarding spending habits, genre and platform preferences, factors gamers identified as the most influential when making purchasing decisions, and general consumer sentiment about free-to-play games and alternative payment methods.

GDC Next 2013

Robert Crawford

Frank N. Magid Associates

Andre Machicao

Visa Inc.

free content

Free to Play & New Game Business Models

Business & Marketing

UBM Tech