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Session Name Top Eleven: Achieving Global Success via Emerging Markets
Speaker(s) Nikola Cavic
Company Name(s) Nordeus
Track / Format Free to Play & New Game Business Models
Overview Top Eleven - Be a Football Manager is the most popular social sports game in the world with over 12 million active users. In this presentation, Nikola Cavic explains how Nordeus published and pushed Top Eleven to the number one spot by recognizing and embracing gaming audiences in the emerging and alternative markets, instead of focusing on the primary markets. He also addresses the challenges Nordeus faced in attempting to monetize Top Eleven customers in these markets and presents several ways to overcome such issues.

GDC Next 2013

Nikola Cavic


free content

Free to Play & New Game Business Models

Business & Marketing

UBM Tech