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Session Name How to Avoid Pay-to-Win with F2P
Speaker(s) Jack Emmert
Company Name(s) Cryptic Studios
Track / Format Free to Play & New Game Business Models
Overview With an F2P business, developers must carefully weigh business needs against game balance. Typically, players immediately question whether a game is actually pay-to-win and not truly free-to-play. This session tracks how Cryptic Studios has tackled this very difficult question in each of their current MMOs, and provides a method to address both concerns.

GDC Next 2013

Jack Emmert

Cryptic Studios

free content

Free to Play & New Game Business Models

Business & Marketing


UBM Tech