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|Session Name:||Double Header Analysis: Xbox Live Achievement Data and Intellectual Property Trends in Video Games|
|Speaker(s):||Jesse Divnich, Geoffrey (GZ) Zatkin|
|Company Name(s):||EEDAR, Electronic Entertainment Design and Research|
|Track / Format:||Business and Management|
|Overview:||Part one of this session analyzes three years of consumer behavior for Xbox Live achievements against a plethora of key categories including game genre, review score, IP and ESRB rating. This analysis provides critical insight to publishers and developers, allowing for maximized use of achievements as tools to drive sales, enhance marketing and provide critical feedback for your game. Part two of this session provides an in-depth data driven analysis of new vs. established intellectual properties in the game industry. Analysis includes prevalence, platform and ESRB variance, windows of opportunity, factors that correlate with success and the importance of quality for commercial success of new vs. established properties.|