You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Why Owning Your Own IP is a Bad Idea: Giving Up Your Rights for Fun and Profit
Speaker(s): Chris Charla
Company Name(s): Microsoft Game Studios
Track / Format: Business and Management

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: Conventional wisdom says you should always own your own IP. In the games space, we argue that the conventional wisdom is no longer valid. For independent developers to maximize their chance of popular and commercial success (and getting action figures made of your characters!), retaining ownership of your IP may be the worst decision you can make. Via case-studies and business model analysis (in and out of the game industry), we explore the best way for individuals and companies to succeed in creating long-lived, successful IPs by taking what may seem to be counter-intuitive steps at the IP ownership level.

GDC 2010

Chris Charla

Microsoft Game Studios

free content

Business and Management

Business & Marketing