You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

The Evolution of Habbo Hotel's Virtual Economy

Overview:

Habbo Hotel, the world's largest virtual world aimed at teens, is turning 10 in 2010. Simultaneously, Habbo is doing better than ever, even in the face of greatly increased competition. The game sees over 15 million users each month, and gathered 50 million euros of revenue in 2008, mostly from micro-transactions. The service has seen multiple fundamental changes over the years to accommodate for competition and changed end-user expectations, not least of which have happened in how the virtual economy of the service is structured. The talk walks you through how the game has changed over the years from the perspective of the game's economic system. Topics covered in the talk includes discussion on how valuable should a virtual currency be, how many currencies does it make sense for a virtual world to have and what are your users looking for in virtual goods when making purchase decisions.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2010
  • Sulka Haro
  • Sulake
  • free content
  • Business and Management
  • Business & Marketing