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|Session Name:||What Social Games Can Learn From Virtual Worlds|
|Company Name(s):||Mindspark Worlds|
|Track / Format:||Social & Online Games Summit|
|Overview:||Social games are becoming richer, deeper, and more complex as the focus shifts from rapid acquisition of users to how to keep those users playing (and paying) longer. Virtual worlds and MMOGs contain many lessons that can directly apply in the social gaming space to help with engagement, retention, and monetization. This talk explores some concrete examples of how to use rich virtual environments and avatars, customization, multiplayer games, and other techniques from the virtual world and MMOG space to build a next generation social game.|