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|Session Name:||Lessons Learned building Moshi Monsters to 15m Users|
|Speaker(s):||Michael Acton Smith|
|Company Name(s):||Mind Candy|
|Track / Format:||Social & Online Games Summit|
|Overview:||Moshi Monsters is a social online game for kids (7-11 year olds). It's an unusual mix between Tamagotchi, Brain Training and Facebook. The game launched in April 2008 and by the end of the first year 1m monsters had been adopted. The game hits its tipping point in 2009 when 9m more players joined. Moshi is now one of the fastest growing and profitable children's sites in the world. The session will go into detail about what the team learned during the intense period of growth - which features worked and which didn't. We'll also discuss how traffic was acquired and which acquisition channels have been most effective. It should be a highly illuminating and entertaining session for anyone building Social Games.|