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|Session Name:||Which Rules Do You Break? Redefining Music Games with LOUDCROWD|
|Company Name(s):||Conduit Labs|
|Track / Format:||Social & Online Games Summit|
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|Overview:||What does it mean to try an reinvent music games? Nabeel Hyatt, Founder & CEO of social gaming startup Conduit Labs, gives a lessons-learned review of the music games experiment that is LOUDCROWD. How do you push a genre without losing what was so unique about it in the first place? How do you evolve an idea without over-inventing? Join the story of the bumpy road of invention. One half unflinching review of the first two years of a startup, and one half a survey of what it means to evolve a genre in search of new experiences.|