You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

The Anatomy of a Social Gamer: Why Do They Come, Play and Pay?


By now we all know everyone, everywhere is playing social games but why? What is so appealing about social games? When and where do people play them? How are player expectations changing? Why do they spend money on virtual goods? Playdom's resident player guru will moderate a panel of real players to gain valuable insight into the psychographic of key player types, including the big spender, the hardcore player, the casual player and the social player. A quick visual presentation of industry research, player metrics and voice of the player insights will provide context and tee up the conversation.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2010
  • Frank Benedetto
  • Marianne Borenstein
  • Playdom
  • Jake Fong
  • Deanna Hernandez
  • Julie M. Reck
  • free content
  • Social & Online Games Summit
  • Other