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Session Name:

Creating Successful Social Games: Understanding Player Behavior


You can build the fastest growing social game the world has ever seen, but if you don't know how to analyze what your players are doing each day, your chances for real success are doomed before you start. We'll cover the key player metrics you'll want to start tracking the day you release your game as well as which become important over time. Why reinvent the wheel? If you're just getting started making social games or have been doing it for a while, save yourself time and effort on your way to success by attending this session.

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  • GDC 2010
  • Mark Skaggs
  • Zynga
  • free content
  • Production
  • Production