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|Session Name:||MMO Retention - Learning from the First 25 Years|
|Speaker(s):||Scott Hartsman, Gordon Walton|
|Company Name(s):||Hartsman.com, Playdom Austin|
|Track / Format:||Social & Online Games Summit|
|Overview:||This lecture covers multiple retention strategies that have proven effective since the start of the MMO medium. Also covered will be some strategies that the speakers intend to try in the future along with some of the seemingly smart retention strategies that didn't work as planned. Come and get the benefit of the experience with online community retention from two veterans of western MMOs.|