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Session Name:

Succeeding with Licensed Brands in MMOs & Virtual Worlds


The entertainment sector has leveraged the power of licensed brands across a variety of mediums such as TV, movies, and games for years. Now brands are transitioning into the MMO and virtual world sector. This session will focus on how brands can succeed within the online sector. The audience will be exposed to views and case studies from leading execs managing branded MMOs and virtual worlds.

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  • GDC 2010
  • Mary Bihr
  • LucasArts
  • N\'Gai Croal
  • Hit Detection
  • Fredrica Drotos
  • Middle-earth Enterprises
  • Robert Ferrari
  • Sanrio Digital & Typhoon Games
  • James Jones
  • Hasbro
  • free content
  • Social & Online Games Summit
  • Other