In 2009, the Rochester Institute of Technology's Lab for Social Computing
partnered with the local newspaper to build an ARG targeted at bringing people
back into the city, teaching them about local history, and giving back to local
charities. 'PICTURE THE IMPOSSIBLE' incorporated casual online games, newspaper
puzzles, and location-based activities. Built on a budget of less than $50,000,
the game attracted thousands of players and succeeded in all of its goals.
In this presentation, Elizabeth Lawley, RIT's game design lead on the project,
discusses the planning process for the game, the technical infrastructure
implementation process, and the ongoing game development and management
process. She will also discuss the challenges of game design partnerships
between industry and academia.