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The Number One Educational Resource for the Game Industry

Session Name:

A Big Dash of Success: How to Capture the Female iPhone Gamer

Overview:

Since award winning casual games publisher PlayFirst first introduced DINER DASH for PC/Mac five years ago it has been downloaded over 600 million times and has become one of the most popular brands in gaming. Amazingly, over 90% of DASH gamers are women.

When DINER DASH was released for iPhone in Sept 2008 it was a Top 100 Paid Game for 9 months. Since then, PlayFirst has released additional Dash titles including COOKING DASH in August 2009 which became the #2 Overall Paid Application.

Using analytics and consumer insights, this presentation will show how best to design and develop iPhone games that appeal to the female iPhone gamer. Participants will also come away with a detailed understanding of how to go beyond simply porting games and leverage the platform's native features to appeal to this rapidly growing audience.

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