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|Session Name:||State of The Games Market|
|Track / Format:||Business & Management|
|Overview:||Greg Short will talk about the current state of the games market in North America and Europe. The session will focus on defining the current market size and forces at play, addressing projected growth and adoption of digital games and content on console platforms such as Xbox Live and the Playstation Network, and a deep examination into the forces driving consumer interaction with DLC. A must-attend session for those looking to understand more about the impact of the digital sphere on traditional retail and those looking to learn more about the keys to success in planning DLC for their titles.|