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Session Name: Casual Is the New Hardcore
Speaker(s): Matt Firor
Company Name(s): ZeniMax Online Studios
Track / Format: Business & Management
Overview: Terms like hardcore and casual are thrown around daily by online game developers, their marketing departments, and their customers. But what do these words actually mean? In this presentation, well take a look at what hardcore vs. casual games have meant historically, as well as where they are in todays online/social gaming world.

GDC Europe 2010

Matt Firor

ZeniMax Online Studios

free content

Business & Management

Business & Marketing