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The Number One Educational Resource for the Game Industry

Session Name:

Branded Apps in the App Store Games


This panel will discuss the view of corporates who are using branded apps to target and interact with consumers. In particular, the role of games as a tool for lead generation and branding / product marketing. What is the strategic focus of large enterprises within this channel? What kind of games will be offered by corporates in popular app stores in the near future?

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  • Ayham Gorani
  • Widgetlabs
  • Nico Lumma
  • Scholz & Friends Group
  • Mehrdad Piroozram
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  • Michael Schade
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  • Torsten Zarges
  • kress
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  • Business & Management
  • Business & Marketing