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|Session Name:||What You Must Know to Build a Successful Customer-Centric Cross-Platform Strategy|
|Track / Format:||Business & Management|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||This discussion, led by Mari Baker, president and CEO of PlayFirst, will explore the business perspective related to building engaging, enduring game brands. Using the ever-popular PlayFirst Dash brand as a case example, Baker will discuss the basic elements necessary to create, publish and market game brands that touch a cord with tens of millions of consumers around the globe. Pertinent market research will be shared to show how transitions in the game industry drive brand development from a business perspective. Baker will also discuss how brands today are extended across platforms such as mobile and social.|