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Session Name:

3D State of Union: Are Consumers Ready?


This presentation will discuss consumer awareness, experience, perception, and interest of 3D entertainment and technologies and identify early adopters. It covers different types of 3D media including theatrical, home entertainment, TV services, and video games and examines which type of content will drive consumer adoption of 3DTVs. Capturing consumers attitudes on both the pros and cons of 3D entertainment, the preferred types of 3D content, and more, the presentation illuminates consumer uncertainty on these emerging entertainment technologies. A key focus of the presentation is gamers' role in the first wave of 3D adoption and consumer interest in various types of 3D gaming technologies.

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