You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

Tools of Engagement: Five Tested Techniques to Improve Player Retention

Overview:

Online games succeed when they motivate players to continuously engage, reengage, and evangelize to others their sustained interest and enthusiasm. Data from thousands of online gamers demonstrate principles and techniques from motivational psychology that are proven tools in building successful reward systems, game/social mechanics, and content structures that improve retention and increase satisfaction in the player. This lecture reviews five specific principles, along with data from online games demonstrating their effectiveness. Multiple game examples and best practices are discussed, along with take-away strategies for both game design and the integration of motivational metrics into your live data mining and research efforts.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC Online 2010
  • Scott Rigby
  • Immersyve
  • free content
  • Live
  • Social / Online Games