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|Session Name:||Making Money on Virtual Goods: The IMVU Experience|
|Track / Format:||Business & Marketing|
|Overview:||During this presentation, IMVUs Lee Clancy, SVP of Product Management and GM of Direct Revenue will demonstrate how MMO developers can leverage the company's expertise to create a successful virtual goods business. By providing insight into the the strategy IMVU used to grow its user base to more than 40 million registered users and its digital catalog (the worlds largest) to more than four million virtual goods, MMO developers will learn how they too can develop a virtual goods business that will help them further monetize their user base. The presentation will also help the audience understand the similarities between social entertainment networks and MMOs so they can see how applying IMVUs business strategies can help grow their businesses.|