|Europe: The Next Big Thing in Gaming
|Track / Format:
|Business & Marketing
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Despite many attempts, few games achieve global success. The hurdles companies face development and marketing costs, localization and distribution challenges, and gamer preferences that vary across regions and countries combine to create a challenge that few game developers are willing, or able, to successfully achieve.
Despite these barriers, the European game market offers lucrative opportunities to global-minded North American-based studios looking to significantly broaden their communities of players, particularly for those developing browser-based games outside Facebook. Compared to console and PC-installed titles, games that run inside a browser have an entirely unique set of economics, which equate to a much more attainable ROI, especially when taking a project global. And unlike titles such as FARMVILLE and MAFIA WARS, which are what North American gamers typically associate with browser games, European gamers are far more open to playing traditional and hardcore games inside browsers. North American game companies must be willing to adapt to the European gamer, not expect the European gamer to adapt to them.
Bigpoint CEO and Founder Heiko Hubertz will discuss the strategy he utilized to grow Bigpoint into one of the most successful gaming companies in Europe and explain how hes adjusted this strategy to launch Bigpoint into the North American market. Hubertz will also discuss why he believes browser-based games, powered by cutting-edge technology and the micro-transaction business model, are the future of gaming.