|From Subscription to Microtransaction: Bringing HEROES KINGDOMS to the East
|Peeyush Gulati, Samson Mow
|Track / Format:
|Business & Marketing
Did you know free users get access to 30% of content from the last 2 years?
|Samson Mow and Peeyush Gulati, the producer and lead programmer of MIGHT AND MAGIC: HEROES KINGDOMS ASIA, speak on the evolution of HEROES KINGDOMS from a subscription-based game to a micro-transaction free to play model. Learn about the challenges and approaches taken to successfully bring a western game to market in Asia. Key topics include monetization philosophies, game intelligence, anti-cheating and anti-farming measures, and best practices for selecting and working with operators.