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|Session Name:||Real-World Tips for Transitioning to Free-to-Play|
|Speaker(s):||Bill Grosso, Chris Sturr|
|Company Name(s):||Live Gamer, Sony Online Entertainment|
|Track / Format:||Business & Marketing|
|Overview:||More than ever, game developers are turning towards the free-to-play, virtual items-based business model to increase ARPPU, margins and overall revenue. Presented by Chris Sturr, Executive Director of Business Development and Corporate Strategy at Sony Online Entertainment, and William Grosso, CTO of Live Gamer, this session will dig deep into lessons learned as Sony Online integrated virtual goods into popular games such as Free Realms and EverQuest II. Attendees will learn practical tips for developing games with the microtransaction-based business model, how it impacts game mechanics and development, managing and providing added value to users, best practices for merchandising, utilizing metrics for improving and managing virtual item sales, and much more.|