| Session Name: | From Subscription to Microtransaction: Bringing HEROES KINGDOMS to the East |
| Speaker(s): | Peeyush Gulati, Samson Mow |
| Company Name(s): | Ubisoft, Ubisoft |
| Track / Format: | Business & Marketing |
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| Overview: | Samson Mow and Peeyush Gulati, the producer and lead programmer of MIGHT AND MAGIC: HEROES KINGDOMS ASIA, speak on the evolution of HEROES KINGDOMS from a subscription-based game to a micro-transaction free to play model. Learn about the challenges and approaches taken to successfully bring a western game to market in Asia. Key topics include monetization philosophies, game intelligence, anti-cheating and anti-farming measures, and best practices for selecting and working with operators. |
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