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Session Name: Intuition vs. Metrics: The Big Debate
Speaker(s): Andrew Mo
Company Name(s): Playfish China
Track / Format: Social Network Games
Overview: With social games taking a prominent position in the industry, there's been a lot of controversy recently about their metrics-driven approach to design and development. Some people curse this as a soulless approach that turns games into hamster wheels, while others herald it as a new era where design is not based on personal taste but rather on hard, real-time data about everything that players are doing. Who's right and who's wrong - and is the matter really this black and white? This lecture will take this controversial subject by the neck and leave no stone unturned.

GDC China 2010

Andrew Mo

Playfish China

free content

Social Network Games