|Building Sustainable Social Game Experiences
|Track / Format:
|Social Network Games
Did you know free users get access to 30% of content from the last 2 years?
|Social game is the fastest growing game segment, ever. By now its also the most mass form of interactive entertainment. However the same challenge faces social game developers: how do you consistently create hits? This talk will shed some light on how Zynga is able to create massively appealing social games one after another since 2007.