You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: How to Succeed in Social Without Selling Your Soul
Speaker(s): Long Cao
Company Name(s): PopCap Games
Track / Format: Social Network Games

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: PopCap Games has made some of the most famous casual games of all time, such as Bejeweled or Plants vs. Zombies, but until recently it was not known as a social game company. That changed with the launch of Bejeweled Blitz, now one of the top games on Facebook. How is PopCap making the transition from a casual game company to a social game company? What has been easy, and what has been hard? And most importantly, how is PopCap succeeding while still creating a user experience it can be proud of?

GDC China 2010

Long Cao

PopCap Games

free content

Social Network Games