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Session Name:

Building Sustainable Social Game Experiences


Social game is the fastest growing game segment, ever. By now its also the most mass form of interactive entertainment. However the same challenge faces social game developers: how do you consistently create hits? This talk will shed some light on how Zynga is able to create massively appealing social games one after another since 2007.

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  • GDC China 2010
  • Andy Tian
  • Zynga
  • free content
  • Social Network Games
  • Other