Session Name: | Building Sustainable Social Game Experiences |
Speaker(s): | Andy Tian |
Company Name(s): | Zynga |
Track / Format: | Social Network Games |
Did you know free users get access to 30% of content from the last 2 years?
Overview: | Social game is the fastest growing game segment, ever. By now its also the most mass form of interactive entertainment. However the same challenge faces social game developers: how do you consistently create hits? This talk will shed some light on how Zynga is able to create massively appealing social games one after another since 2007. |