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|Session Name:||Building Sustainable Social Game Experiences|
|Track / Format:||Social Network Games|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Social game is the fastest growing game segment, ever. By now its also the most mass form of interactive entertainment. However the same challenge faces social game developers: how do you consistently create hits? This talk will shed some light on how Zynga is able to create massively appealing social games one after another since 2007.|