|How to Succeed in Social Without Selling Your Soul
|Track / Format:
|Social Network Games
Did you know free users get access to 30% of content from the last 2 years?
|PopCap Games has made some of the most famous casual games of all time, such as Bejeweled or Plants vs. Zombies, but until recently it was not known as a social game company. That changed with the launch of Bejeweled Blitz, now one of the top games on Facebook. How is PopCap making the transition from a casual game company to a social game company? What has been easy, and what has been hard? And most importantly, how is PopCap succeeding while still creating a user experience it can be proud of?