You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

Lessons Learnt in Successfully Marketing Games on PSN/XBLA/PC Digital

Overview:

doublesix has released multiple titles on PSN, XBLA and iPhone over the last two years. The session will cover the studios experiences of marketing its titles, what has worked and what hasn't. Using Burn Zombie Burn as a case study, a game which is neither a slam dunk high reviewing game, nor a game with a massive budget, the speaker will discuss how it is very successful and use REAL sales facts and figures to illustrate how any team can do the same. The session will primarily draw on experiences from Burn Zombie Burn PSN/PC but also refer to South Park XBLA for Microsoft, Top Gun PSN/PC for Paramount, Babeorella for iPhone and the upcoming Who Wants to Be a Millionaire: Special Editions on XBLA/PSN/PC/iPhone.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC Europe 2011
  • James Brooksby
  • Doublesix Games
  • free content
  • Business & Marketing
  • Business & Marketing