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Session Name GameStop's Digital Strategy: Bringing Immersive Gaming to a Digital Audience
Speaker(s) Steve Nix
Company Name(s) GameStop
Track / Format Business & Marketing
Overview

GameStop's Digital Strategy: How the world's largest multichannel video game retailer plans to bring immersive gaming to a digital audience. Gamers love immersive games but with the evolution of mobile game play, how will the rich, integrated console experience be matched on mobile devices? In this session, Steve Nix shares how the multichannel game retailer has leveraged it's retail footprint into becoming a dual company--one with a firm retail stronghold in 17 counties worldwide, as well as a major player in digital gaming.

GDC Europe 2011

Steve Nix

GameStop

free content

Business & Marketing

Business & Marketing


UBM Tech